Live feed
This week's intelligence
5 high8 med10 low
Competitor A · paid Meta● high · 2h ago
New disease-state campaign live targeting cardiology HCPs.
Creative emphasizes 'beyond steroids' positioning. 4 unique ad sets observed. Targeting US-only, 35–65, cardiology profession + 'rare cardiology indication' interest layer.
Direct competitorPaidHCP
Artifacts: 3 reels archived · 1 carousel · 6 frames archived
Generic rilonacept · search● high · 6h ago
Estimated launch volume tracking 14% above forecast.
New SEO push detected on 'rilonacept generic' (1,900 vol/mo). Amneal landing page now ranks #2 organic for the term. Compound DT-204 currently #9.
GenericSEOCost
Artifacts: Landing page snapshot · SERP archive · 04-26
ChatGPT · GEO scan● high · 9h ago
Compound DT-204 mentioned in 3 of 5 prompts on 'rare cardiology indication treatment.'
Competitor A mentioned 4 of 5. We're losing the AI surface. Specific erosion: 'best treatment for pericarditis flares' — Competitor A primary, Compound DT-204 tertiary. Recommend GEO-targeted content drop.
GEODirect competitorAI answers
Artifacts: Full prompt log · 50 prompts · Comparison table
Reddit · r/pericarditismed · 1d ago
23 mentions of 'cost' as primary barrier this week — up from 8 last week.
Caregiver subreddit driving the spike. Three distinct threads. Sentiment: frustrated but not anti-brand. Opportunity: caregiver-facing cost & access content.
Patient communityCostCaregiver
Artifacts: Thread links · 3 · Mention timeline
Pfizer pipeline · DT-387 adjacencymed · 1d ago
Phase 2 readout for IL-1 antagonist in pericarditis adjacent indication.
Worth flagging to medical. Not a direct rilonacept competitor today, but watching mechanism overlap given DT-387 trajectory.
PipelineMechanism overlap
Artifacts: Press release · Trial registry update
Watchlist
Who we're tracking
Competitor A (Kineret · anakinra)high
Direct competitor · 2h ago
New Meta campaign · 'beyond steroids' positioning
Generic rilonacept (Amneal · launch)high
Generic threat · 6h ago
Launch volume tracking 14% above forecast. New SEO push 'rilonacept generic'.
Pfizer (DT-387 adjacency)med
Pipeline adjacency · 1d ago
Phase 2 readout for IL-1 antagonist in adjacent indication.
Novartis (Ilaris)med
Adjacent IL-1 · 2d ago
EMA submission for new indication. US implications unclear.
Reddit · r/pericarditismed
Patient community · 1d ago
Cost discussion thread up 23 mentions/wk. Caregiver subreddit driving spike.
ChatGPT GEO surfacehigh
AI answers · 9h ago
Compound DT-204 mentioned in 3 of 5 prompts on RP treatment. Competitor A mentioned 4 of 5.
Cardiology Today (KOL site)low
Trade press · 3d ago
Editorial referenced steroid-overuse in RP. Compound DT-204 not cited.
Add or edit watchlist entries from theSettings panel.