Every email mode running off the same brand-trained engine — same claims library, same ISI rules, same OPDP rail. Salesforce Marketing Cloud handles patient + HCP eBlast deployment. Veeva CRM Approved Email delivers the field-rep template library.
Pre-cleared templates the field force pulls when following up with a specific HCP after a call. Every template MLR-approved, ISI-compliant, audience-tagged. Reps personalize the surrounding 2–3 lines; the engine handles the rest. Sent through Veeva CRM Approved Email — full audit trail, full compliance.
Every patient eBlast and HCP send runs a 3-arm subject line test on the first 1–5% of the list. The winner ships to the rest. Top performers feed back into the engine as signal for next time.