EPHICACYHEALTHOVYN™ Platform
Schedule a Call →
Demo Viewer
Strategy
DV
Architecture · Content Engine

The rail catches what MLR shouldn't have to.

Content Engine runs every version through OPDP, ISI, fair-balance, and brand-voice rules before it reaches your reviewer. Flags caught upstream, scored, surfaced with auto-rewrite suggestions. The enforcement layer of the OVYN architecture.

Architecture · Layer 02 · Enforcement
This is Content Engine — the rule engine. Pulls from Intelligence for citation context, hands rejected versions back to Activation for auto-rewrite.
See full stack →
Versions scanned · 30d
412
illustrative trend
Across 23 active briefs
Pre-check pass rate
94%
once data flows
Pre-MLR auto-flag catches 88% upstream
Avg MLR risk score
12 / 100
Threshold = 35
Internal pre-check scoring · spike threshold never breached this month
MLR review time saved
63%
Median 4.1d → 1.5d
Reviewer queue compresses because flags caught upstream
Live · Compliance Pre-Check Rail
Variants flowing through MLR rules in real time.
Queued1
Checking1
Pass2
Flag1
…
Compound DT-204 · efficacy carousel · frame 4
DEM-2026-04-301 · OPDP-FB-01
OPDP
Pre-checking…
•
Caregiver Q&A · pediatric frame
DEM-2026-04-302 · OPDP-DT-02
OPDP
Queued
✓
Newly diagnosed reel · 36s · physician POV
DEM-2026-04-303 · ISI-COMPLETE-06· ISI present at 0:24–0:36
ISI
Pass
✓
RP awareness · social tile · 'beyond steroids'
DEM-2026-04-304 · OPDP-COMP-05· Comparative claim · no head-to-head citation
OPDP
Pass
!
Cost & access carousel · frame 2
DEM-2026-04-305 · OPDP-OG-03· No outcome-guarantee phrasing detected
OPDP
Flag
Open queue

4 flags awaiting your review

2 high2 med0 low
DEM-2026-04-216highOPDP-FB-01 · Fair balance
Compound DT-204 cost & access · static card
Benefit claim on 'most pay $10 or less' appears 4 lines before ISI block. Recommend tightening to within 2 lines or moving ISI above.
Auto-rewrite available — moves co-pay claim adjacent to ISI block.
DEM-2026-04-211medOPDP-COMP-05 · Comparative
Caregiver carousel frame 5 · 'beyond steroids'
Phrase 'beyond steroids' implies superiority without head-to-head citation. Soften to 'an alternative to steroid-only management.'
Auto-rewrite available — replaces with non-comparative phrasing.
DEM-2026-04-208highOPDP-OG-03 · Outcome guarantees
RP awareness reel · 'fastest way to control flares'
Adverb 'fastest' triggers outcome-guarantee rule. Restate as 'reduces time to symptom control in clinical trials.'
Auto-rewrite available — replaces with trial-cited timeframe.
DEM-2026-04-203medPEDS-INDIC-07 · Pediatric
Caregiver Q&A frame 7 · pediatric mention
Pediatric reference (age 12+) lacks age-appropriate caregiver fair-balance. Add ISI variant.
Pediatric ISI template inserted on regen.
Standing instructions

Rules running on every generation

OPDP guidance, fair-balance, ISI requirements, comparative-claim rules, pediatric language — encoded once, enforced on every output. Hit count + failure rate per rule lets you tune.

Rule ID
Category
Standing instruction
Checks
Fails / mo
OPDP-FB-01
Fair balance
Risk information must accompany every benefit claim within 50% proximity.
412
7
OPDP-DT-02
Disease/treatment
Disease-state content cannot pivot to branded claim without ISI.
412
12
OPDP-OG-03
Outcome guarantees
Forbidden phrases: 'cure', 'guaranteed', 'safest', 'best', '100%'.
412
0
OPDP-CTX-04
Off-label
All efficacy mentions must tie to FDA-approved indication only (rare cardiology indication · CAPS · DIRA).
412
3
OPDP-COMP-05
Comparative
No comparative claims vs steroids / colchicine / NSAIDs without head-to-head trial citation.
412
5
ISI-COMPLETE-06
ISI
Full ISI must appear within 1 frame of any branded mention. Truncation requires conspicuous link.
412
11
PEDS-INDIC-07
Pediatric
Compound DT-204 pediatric indication (12+) must include age-appropriate caregiver fair-balance.
412
1
BRAND-VOICE-08
Brand voice
First-person singular forbidden. Patient/caregiver voice must be team-attributed or named-physician.
412
9
Forward thisOne click to the right page for whoever you need to loop in.
Exec one-pager → CMOTrust & Compliance → SecurityEngagement → ProcurementTrack record → SkepticFAQ → AnyoneStart a pilot → Action
What's underneathArchitecture · advisors · published thinking.
Architecture Intelligence · Content Engine · Activation · MeasurementBrain Trust Named advisorsResearch Ephicacy Health · published
Talk to us30 minutes with Maha + Zein. No deck, no sales motion. We answer your questions.
Schedule a demo →hello@ephicacyhealth.com
OVYN · Content Studio for Pharma