OVYN Architecture
Three layers. One signed-off output.
The OVYN platform is built as three trademarked layers — each one solving a different Your Brand problem, each one swappable independently. This is what runs underneath every version, every MLR check, every channel deploy.
Category
OVYN is the MLR-grade production layer for pharma DTC.
Brief in. Channel-ready, claims-cited, MLR-scored versions out. From brief to channel in 48 hours, not 8 weeks. The platform is three trademarked layers — each enforced by code, not by hope.
The stack
Three layers, top to bottom
03Layer
Studio OS™
The orchestrator · the surface
Brief → strategic guidance → versions → channel-ready output → Veeva archive.
Activation is the orchestrator that takes a marketing goal, pulls the right brand facts from Intelligence, runs every output through Content Engine, and pushes the approved variants to your channels and Veeva PromoMats. It's the surface your team actually uses — and the layer that compresses 8 weeks of agency cycles into 48 hours.
Strategic guidance generator
Pharma → agency hand-off
Replaces the deck-back-and-forth
Brief composer
Goal · audience · KPIs · format mix
Structured intake, not Word docs
Version engine
8–12 versions per brief, all formats
Reels, carousels, email, IVA
Channel deploy
Meta · IG · LinkedIn · SFMC · Reddit
Media-agency handoff for paid
02Layer
Compliance Rail™
MLR pre-check · enforcement layer
Every output, every variant, scored against FDA / OPDP rules before MLR sees it.
Content Engine is the rule engine that grades every version produced by Activation against fair-balance, ISI ratio, off-label language, outcome-guarantee patterns, and 11 other regulatory dimensions. Average score, score per rule, citation back to the OPDP guidance the rule derives from. Failures don't ship — they get auto-rewritten and re-graded until they pass.
Fair-balance ratio
ISI / claim balance check
Per-format thresholds
OPDP rule citations
Every flag → exact guidance §
Auditable trail to MLR
Off-label detection
Indication-bounded language
Catches drift upstream
Outcome-guarantee filter
'cure' / 'best' / 'guaranteed' regex + semantic
Hard-fail rule
Auto-rewrite loop
Failed versions → revised → re-scored
Bounded by 3 iterations
MLR risk scoring
Internal 0–100, threshold 35
Predicts MLR cycle outcome
01Layer
Brand Brain™
Per-brand RAG · the source of truth
Every claim, every label fact, every approved asset, every competitor move — indexed and retrievable.
Intelligence is the per-brand context layer. Your Compound's label, Your Brand's approved claims library, prior MLR-cleared creative, competitor positioning, and patient-forum intelligence — all indexed in a retrieval-augmented layer that Activation pulls from on every generation. No claim makes it into a version unless it's in Intelligence and cited. This is the moat — and the reason every output reads on-voice and stays in-label.
Approved claims library
MLR-coded, version-controlled
Cited in every output
Brand facts index
Voice rules · tone · do-not-say list
Per-vertical defaults
Competitor watch
27+ tracked properties, weekly
Competitor A, generics, DT-387 adjacency
Insight bank
Patient forums, HCP feedback, lab data
RAG-retrievable
Veeva PromoMats sync
Approved asset pull on demand
Two-way once connected
Why three layers
Each layer is swappable.
Intelligence ingests whatever Veeva and your CRM hold. Content Engine swaps rule sets per indication. Activation adapts to whichever channels you run. You don't replace the platform when something changes — you reconfigure one layer.
What enforcement means
No output reaches MLR without passing the Rail.
This isn't a checklist. Content Engine rejects versions before they ever leave Activation. Your MLR queue stops being a sieve and becomes a sign-off. Average pre-check pass rate across regulated workloads we run today: 97.5%.
What happens at onboarding
4–6 weeks from contract to live.
Week 1–2: Intelligence ingests Your Compound label + Your Brand approved claims library. Week 3–4: Content Engine tuned to your indication's rule set. Week 5–6: Activation wired to Veeva PromoMats + your channel stack. Pilot output starts day 1; full tenant goes live week 6.
Trademark notice. OVYN™ are trademarks of Ephicacy Health, Inc. Architecture and rule-engine implementations are proprietary. SOC 2 certified hosting; HITRUST-aligned practices; security review available on request via
Trust & Compliance.
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