Pricing

Anchored, not negotiated.

Three platform tiers. Four pillar rates. Visible by intention. The math is settled before the conversation starts.

Pricing reflects what OVYN delivers per regulated brand: a brand encoded as its own model. Essence, corpus, identity scoring, and an adaptive per-brand model that sharpens with every approval. The premium tier prices what competitors can’t replicate without your content + category exclusivity inside a niche.

Platform  ·  three tiers
T1  ·  Solo Brand
$10,000
per brand · annual

A single brand under one MLR system. The entry point. Right for teams running one launch or one franchise on the platform.

  • One brand brain (claims library + voice + forbidden + MLR prefs)
  • Three-axis compliance (rules · model self-check · brand-fit identity scoring)
  • Atmosphere-gated image generation (5-axis vision scorer)
  • Audit drawer + provenance on every output
  • Tier 1 intel · URL → brain draft
  • Tenant URL at platform.ovyn.ai/[brand]/demo
T2  ·  Multi-Brand · CommittedMost chosen
$130–150K
annual · up to 5 brands committed in advance

A pharma marketer or agency running multiple brands on the platform. Commit ahead, lock in roughly half the per-brand rate, protect optionality for franchises that aren't ready yet.

  • Everything in Solo Brand · per brand
  • Up to 5 brand tenants under one account
  • Cross-brand admin · roll out a new tenant in hours
  • Shared LoRA training capacity
  • Priority onboarding · brain seeded in 30 min from one PDF
  • Quarterly strategy session (pillar 01)

The math: ~$26–30K per brand at 5-brand commit vs. $10K each pay-as-you-go. The premium is for scale capacity and locked rates. Not the per-unit price.

T3  ·  Enterprise · Category
$250K+
annual · category-bounded

A network, holdco, or operator owning a vertical end-to-end. Unlimited brands within agreed bounds, plus the option to lock the category. Competitors can't be on the platform inside your vertical for the term. The tier where per-brand text adapters earn their keep.

  • Unlimited brand tenants (subject to fair-use)
  • Vertical-exclusivity premium · per-term lockout
  • Adaptive per-brand model. Approved executions auto-promote as precedents; top-K retrieved at inference as match-this-voice anchors.
  • Dedicated success engineer
  • Pre-launch competitive teardown (pillar 01)
  • Research watchlist · weekly cadence (pillar 04)
  • White-label agency capacity available (pillar 02)

Vertical-exclusivity is contracted per niche (oncology, rare disease, immunology, etc.) and pricing reflects the opportunity cost of turning down competitors. The adapter layer is what makes this tier defensible. A competitor can copy prompt configurations, but they cannot replicate a model trained on your content. Conversation, not list price.

Engagement pillars  ·  rates
01 · Consulting
Strategic direction. AI / MLR posture audits. Vertical positioning. Org restructure recommendations.
Retainer or project · premium register
02 · Agency · white-label
Overflow capacity. MLR-coordinated production. Project management embed. Social activation, integrated launches.
$10K–$30K / month · retainer tiers
03 · Platform
What this page is about. See the three tiers above.
Three platform tiers · above
04 · Research
Standing market intelligence. Weekly AI-harvested signals across SERP, ClinicalTrials.gov, FAERS, Orange Book, OPDP enforcement, Open Payments, drug-shortage, and AI-answer surfaces. Stake-scored against the brand essence, composed into a weekly strategic brief, delivered to subscribers Monday morning.
Starter $3K/mo · 1 brand. Growth $8K/mo · 3 brands + alerts. Enterprise $20K+/mo · unlimited + dedicated analyst.

For the four-pillar framing, see /pillars.

02 + 03  ·  the bridge

The 02 + 03 bridge

Agency on its own is a body-shop motion. Platform on its own is a software motion. Putting them together (white-label production running on top of the brand brain, with audit by default) is the only motion that captures the full value stack. Premium tier; priced as an incremental layer on the agency retainer.

Notes  ·  how this prices in practice

Floor. We don’t price below $7.5K/brand. The platform’s operating costs and the depth of brand-brain tuning don’t support it. Anyone offering less is selling something else.

Exclusivity premium. If a brand wants their vertical locked (no competitor on the platform inside their niche for the term), that’s contracted as a premium on Enterprise. Priced against opportunity cost, not list.

The pillar math. Same team, different motion. Consulting commands the highest rate per hour, agency is the volume motion, platform is the leverage motion. Most clients land on one and add the others over time.

Talk through which tier fits.

zein@ovyn.co  →